Analysis, Trends and Insights for the $700B Trucking Industry

Creating product awareness, powerful branding and generating leads for marketers by leveraging high-quality content and in-depth reports to engage an audience who manufacture, distribute and service  commercial trucks and trailers.

Trailer/Body Builder Audience

Audience Type

Manufacturer & Distribution Types

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Magazine Subscribers

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Average Monthly Page Views

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Motor Vehicle Manufacturers and Distributors

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

Research

Guide your strategy, gain insights, stay ahead of the competition.

Content Marketing

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Advertising

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Social

Leverage our audience data to increase your social engagement & conversions.

Video

Rely on video to engage audiences, attract new prospects and tell your story with impact.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Trailer/Body Builders Insights

Expert Spotlight

  • Kevin Jones
    Kevin Jones Content Director

    Kevin’s market expertise comes from 15 years spent engaging a broad transportation audience: equipment manufacturers, logistics professionals, fleet executives, commercial vehicle operators, policy makers and regulators.

    • Jason McDaniel
      Jason McDaniel Associate Editor

      Jason manages digital content related to show coverage, websites, social media accounts and newsletters.

    • Ray Anderson
      Ray Anderson Account Manager

      Ray brings a wealth of marketing knowledge to customers looking to reach the commerical trucking industry.

      Sponsorship Opportunities

      Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with utility & engineering professionals

      Stay up-to-date on the latest marketing trends.

      Sales

      ACCOUNT MANAGER
      Ray Anderson
      713-523-8124
      ray.anderson@informa.com

      Editorial

      CONTENT DIRECTOR
      Kevin Jones
      kevin.jones@informa.com

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