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Make Data Driven Decisions With Our Expert Industry Intel

With our massive database of over 20 million users, a wealth of nuanced behavioral data, and over 100+ original research studies per year, our global research team really understands your audience. We scout out upcoming trends, test concepts, and create solutions for you to gain the competitive edge. Use our analytics and insights to make decisions that lead to success.

Download the 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Expert Spotlight

  • Karen Field
    Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Kristin Letourneau
    Kristin Letourneau Director of Market Research, Informa Engage

    With over 25 years of research experience in both corporate and academic settings, Kristin Letourneau currently serves as the Director of Market Research for Informa Engage.

  • Neil Abt
    Neil Abt Editorial Director

    Neil is a veteran journalist that has dedicated over 18 years to freight transportation. His knowledge of the complex issues facing the trucking industry give him insight into trends that will shape the supply chain of the future.

Research Solutions

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