Lead Generation

Convert Qualified Leads with Our Experts at Your Side

To generate high-quality leads, you need to know the priorities of your target audience. When you can employ a support team that, like you, deeply understands your client’s business needs, but is also expert in the latest marketing strategies and has access to behavioral data, conversion rates will soar.

High Performing Campaigns = High Quality Leads

Skyhigh Conversion Rates
Conversion Rates Matter
Our campaigns boast conversion rates of over 60%.
Evolved Content Marketing
Modern Solutions + ROI
Not all content marketing programs are created equal.
Engaged + Qualified Audience
High Quality Leads
Understand your buyer's journey and convert faster.

Download the 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Informa Expert Spotlight

  • Brenda Roode
    Brenda Roode Director, User Marketing Infrastructure Intelligence

    Brenda ensures that audiences are active and engaging with content across all channels by driving smart user acquisition strategies, analyzing content performance and implementing the latest technologies to gather data and insights on user behavior.

  • Tricia Syed VP, Digital Marketing, Informa Engage

    Armed with an expert team and more than 20 years of direct marketing, publishing, online and event experience, Tricia focuses on optimizing user channels and marketing analytics to better drive success with demand generation, ecommerce and user engagement across Informa’s brands.

Top Performing Solutions

Content Engagement Center

Transform your strongest assets into a lead-generating digital hub where users can self-educate. Drive quality leads by encouraging users to engage in a time and place that is convenient for them, allowing them to spend more time with your content.

ebooks

Engage digital audiences while helping them solve problems and uncover opportunities around industry topics.  Compared to white papers, eBooks are typically more visual in nature and have a more conversational tone. Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.

Content Syndication Programs

Support your multi-channel content marketing strategy by syndicating your content through our trusted digital channels  that deliver high-value content OR leverage our high-performing content in your marketing channels.  Our content syndication programs are built to suit and deliver results.

Webinars

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.

Webinar Lead Touch

Gain greater return on webinar investments by engaging leads immediately after the event to maintain a conversation and move them toward a follow-up action. Program includes the development of an executive summary along with a series of three emails to registrants to encourage sharing, drive on-demand views, and expose users to related content.

Storyscapes

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience and bring your content to life across all devices. Blend high-quality content, compelling imagery and interactive elements into an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

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