Insights

Social media is constantly evolving. New platforms and connection opportunities seem to erupt weekly and marketers are drawn to the engagement and brand awareness social provides. According to [...]

Our latest B2B Trends report highlights marketing trends, challenges, and priorities. See how much you know about what other marketers are doing now, how they are taking advantage of new tools, [...]

The importance of a good foundation. Digital advances continue to expand the B2B marketer’s toolkit—access to data, online video, personalization—but true effectiveness still depends on [...]

Despite the predicted slowdown of the U.S. economic growth in the first half of 2019, over half (52%) of transportation businesses report they are growing and 1 in 3 expect to continue growing [...]

And does it even matter what we call it? Best selling author and Content Marketing Institute’s Content Advisory founder Robert Rose has a lot to say on the subject. In a recent CMI article, [...]

A recent Harvard Business Review article details how many companies are already looking to plan, organize, and implement AI technology across an array of business practices including management [...]

There’s a lot of information on how to do email marketing well – how to craft a subject line or header, email width, send day/time, etc. Once these items have been mastered,  an advertiser needs [...]

B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous. [...]

Brand Perception. A brand is what and how others perceive your product or company to be. Branding is the action you take to activate your brand identity. Branding isn’t just a label or logo. It [...]

Kalinda Livingston, Associate Program Manager at Informa Engage recently shared insight on effective ways to produce high-value content that will engage the decision makers most important to you. [...]