Moving Owner Operator and Private Carrier Trucking Forward

Generating powerful branding, product awareness and lead generation for marketers wanting to connect with owner operators and private carrier trucking professionals who are hauling America’s diverse group of freight.

American Trucker Audience

Type of Fleet

Fleet Size

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Average Monthly Page Views

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Webinar Registrants

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Qualified Magazine Subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Guide your strategy, gain insights, stay ahead of the competition.

Content Marketing

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.


Leverage our audience data to increase your social engagement & conversions.


Rely on video to engage audiences, attract new prospects and tell your story with impact.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns


Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

American Trucker Insights

Expert Spotlight

  • Peter Lovato
    Peter Lovato National Sales Manager

    Peter’s leadership on sales and brand strategy drives business goals. For over 20 years, he has advised and coached on change management in B2B media, and helped countless companies take their brand to the next level.

  • Neil Abt
    Neil Abt Editorial Director

    Neil is a veteran journalist that has dedicated over 18 years to freight transportation. His knowledge of the complex issues facing the trucking industry give him insight into trends that will shape the supply chain of the future.

  • Michael Catarevas
    Michael Catarevas Senior Managing Editor

    Michael is an experienced, award-winning journalist and editor, bringing insights to the commercial trucking industry.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with mechanical and electromechanical engineers.

Stay up-to-date on the latest marketing trends.


Peter Lovato

Bill Doucette

David Haggett

Woody Newell

Dan Elm


Neil Abt

Michael Catarevas

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